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Terms of Service
Terms governing your use of ROASt Labs
Last updated: 10 March 2026 · Effective: 10 March 2026
These Terms of Service (“Terms”) govern your use of ROASt Labs (adportfolio-5loq.onrender.com), a Google, Microsoft, and Meta Ads portfolio management and budget optimisation tool operated by Tom Johnson (“we”, “us”, “our”). By accessing or using ROASt Labs, you agree to be bound by these Terms. If you do not agree, you must not use the service.
1. Service Description
ROASt Labs is a software-as-a-service (SaaS) tool that helps digital advertisers and agencies manage Google Ads campaign portfolios, generate budget optimisation recommendations, and execute approved budget and bid target changes via the Google Ads API. The service includes:
- Portfolio-level budget management and campaign grouping
- Automated budget optimisation recommendations via a rule-based engine
- Budget pacing analysis and performance tracking
- Budget modelling and revenue projection tools
- Execution of approved budget and bid target changes to connected advertising accounts
2. Eligibility
To use ROASt Labs, you must:
- Be at least 18 years of age
- Have the legal authority to accept these Terms
- Be an authorised user of any Google Ads, Microsoft Ads, or Meta Ads accounts you connect to the service
- Comply with the advertising platform’s own terms of service for any connected accounts
3. Account Connection and Authentication
ROASt Labs uses OAuth 2.0 to connect to your Google Ads account. By connecting your account, you:
- Grant ROASt Labs read access to your campaign data, performance metrics, and account structure
- Grant ROASt Labs write access to modify campaign budgets and bid targets when you explicitly approve changes
- Acknowledge that you may revoke access at any time through the ROASt Labs Accounts tab or your Google Account permissions
You are responsible for maintaining the security of your Google Ads account credentials. ROASt Labs does not store your Google password.
4. User Responsibilities
When using ROASt Labs, you agree to:
- Review recommendations before execution: All budget and bid target changes generated by the optimisation engine are recommendations only. You must review and explicitly approve all changes before they are pushed to your advertising accounts.
- Monitor your accounts: ROASt Labs is a tool to assist your advertising management. You remain responsible for the performance and compliance of your advertising campaigns.
- Use the service lawfully: You must not use ROASt Labs to violate any applicable law, regulation, or the terms of service of any connected advertising platform.
- Provide accurate information: Any information you provide to ROASt Labs must be accurate and up to date.
- Not reverse-engineer: You must not attempt to reverse-engineer, decompile, or extract the source code of ROASt Labs’s proprietary algorithms or optimisation engine.
5. Data Handling
Your data is handled in accordance with our Privacy Policy. Key points:
- Your Google Ads data is used solely to provide the ROASt Labs service
- We do not sell, rent, or share your data with third parties
- All data is encrypted in transit via HTTPS
- You can delete all your data at any time by disconnecting your account
Our use of Google Ads data complies with the Google API Services User Data Policy, including the Limited Use requirements.
6. Intellectual Property
All intellectual property rights in ROASt Labs — including the software, design, algorithms, optimisation engine, and documentation — are owned by us. These Terms do not grant you any rights to our intellectual property except the limited right to use the service in accordance with these Terms.
Your advertising data remains your property. We claim no ownership over any data you provide or that is accessed through your connected advertising accounts.
7. Service Availability
- We aim to provide reliable service but do not guarantee 100% uptime or uninterrupted access
- The service may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control
- We reserve the right to modify, suspend, or discontinue any part of the service with reasonable notice
- Features described as “coming soon” or in development are not guaranteed to be delivered
8. Disclaimers
ROASt Labs is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory. We specifically disclaim:
- No guarantee of results: Budget optimisation recommendations are generated by automated algorithms based on historical data. We do not guarantee that following recommendations will improve your advertising performance, revenue, or return on ad spend.
- No financial advice: ROASt Labs does not provide financial, investment, or professional advertising advice. Recommendations are computational suggestions based on your campaign data.
- Third-party dependencies: ROASt Labs depends on third-party APIs (Google Ads, Microsoft Ads, Meta Ads). We are not responsible for changes to, outages of, or errors caused by these third-party services.
9. Limitation of Liability
To the maximum extent permitted by applicable law:
- We shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of ROASt Labs
- We shall not be liable for any loss of revenue, profit, data, or business opportunity resulting from budget changes executed through ROASt Labs, whether or not such changes were recommended by our optimisation engine
- Our total aggregate liability for any claims arising from or related to these Terms or the service shall not exceed the amount you paid us for the service in the 12 months preceding the claim, or £100, whichever is greater
Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
10. Termination
- By you: You may stop using ROASt Labs at any time by disconnecting your advertising accounts. This will delete all synced data from our servers.
- By us: We may suspend or terminate your access to ROASt Labs if you breach these Terms, use the service in a way that could harm other users or the service, or if required to do so by law.
- Upon termination, your right to use the service ceases immediately. We will delete your data in accordance with our Privacy Policy.
11. Changes to These Terms
We may update these Terms from time to time. If we make material changes, we will notify you through the ROASt Labs interface. Your continued use of the service after changes are posted constitutes acceptance of the revised Terms.
We encourage you to review these Terms periodically. The “Last updated” date at the top indicates when these Terms were most recently revised.
12. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or in connection with these Terms or the use of ROASt Labs shall be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Contact
For questions about these Terms, contact us at: